14 E-commerce trends


We talked to industry leaders about the changes this year and they had something to share. So, let’s look at the maximum email. Trade trends and let’s see where things go.

AR increases the reality of online shopping.
There will be more and more voice searches.
Artificial intelligence helps stores learn about shoppers.
Personalization on the ground uses those insights to create a personalized experience.
Big data plays a big role in creating a personalized experience.
Chat robots enhance the shopping experience.
Mobile shopping is still moving.
More payment methods.
Without head and API managed email. Trade allows innovation to continue.
Customers respond to the video.
Subscriptions support customers.
Sustainability is becoming increasingly important.
Businesses should optimize their digital conversion strategy.
B2B is growing ... and changing.
1. Augmented reality reinforces the reality of online shopping.
Augmented Reality (AR) has become a complete e-mail. Trading game changer. With this type of technology, buyers can really see what they are buying, which helps them make a purchase decision. AR really changes the shopping experience in specific industries such as fashion and home decor because the customer can feel better about the item without seeing it in person.

2019 Gartner estimated that 100 million Consumers will shop using AR by 2020, so it will be interesting to see how it shakes next year.

Michael Prusich, Director of Business Development at 1Digital Agency, agrees with this forecast:

“Surveys have shown really many powerful numbers and with AR: 35% of people say they would shop more online if they could put the product to the test before buying, and 22% would visit the brick less often. mortar store if AR was available for purchase at their favorite email. in the supermarket. AR not only allows a person to see a 3D model of a product, but also allows the user to see what it looks like if it actually wore it. Some products and industries are better at traditional shopping methods, but sooner or later AR will move things away. "

Tessa Wuertz, Director of Marketing and Partnership, efelle.com, also sees the potential for this trend to join even smaller and midsize companies:

"We hope that many more companies will use AR for their products and business - so much so that it will become more standard e. Commercial and social media platforms. We see that it’s tailored for larger companies, but I think we’ll soon start to see it become a business of all sizes.

2. There will be more and more voice searches.
Not only do more people have smart speakers, but they also rely on voice assistants to perform daily tasks. Loop Ventures predicts that by 2025. 75 percent. US homes will control the smart speaker.

As more homes adopt smart speakers, more consumers will benefit from voice search to shop online, order food, and organize their lives. The growth of voice search creates an opportunity for email. Marketing companies by keywords and content.

David Zimmerman, Kensium e-mail Director of Merchant Solutions, has included “more voice-enabled solutions in the trading space with Amazon Alexa and Google Home in its 2020 agenda. A list of trends to keep track of.

3. Artificial intelligence helps stores learn about buyers.
Artificial intelligence (AI) and machine learning allow the customer to get an automated, personalized shopping experience. Artificial intelligence constantly collects data about how a customer buys, when they make purchases, and what they are looking for in a product or service. It’s a part of technology that really can’t be replicated in a store.

Ron Smith, editor-in-chief of The Digital Outdoor, highlights the growing importance of the complexity of artificial intelligence and its potential to make it more human:

“People want to know that brands care about them, and artificial intelligence will be programmed accordingly. Currently, we have seen the opposite behavior on social networks, where artificial intelligence learns from negative people’s comments, but it is very likely that consumers will crave this effect. If robots can learn to form sentences to convey emotion, companies can soon learn to offer comfort and products according to customer sentiment. ”

4. Individualization on the ground uses those insights to create an individualized experience.
Shoppers of all types, including B2C and B2B, are looking for personalized, customized online shopping. The data collected from AI gives the buyer the opportunity to receive personalized product recommendations and comprehensive customer service.

Implementing personalized experience locally or in marketing has been shown to have a significant impact on revenue, and one study found that this increased retailers ’revenue by 25% by expanding advanced personalization options.

In a further context, this accounted for 19% of the participating companies, while retailers who “developed key personalization opportunities” increased revenue by 10% or more; retailers at this stage account for 40% of the participating companies.

Freelance writer and email. Trade specialist Kaleigh Moore sees that in 2020. Personalization working in AI is becoming increasingly important:

"When brands use and use more data, they will be able to create a tremendously relevant experience for buyers who feel customized."

5. Big data play an important role in creating a personalized experience.
Today, many consumers are more aware that e-commerce sites collect personal data, putting them at risk. For this reason, experts have differing views on the benefits of big data and how it affects personalized purchasing experiences.

Louis Catter, Kensium Solutions' conversion rate optimization expert, has his own predictions of how personalization will continue to evolve with the data:

“As technology giants continue to expand and provide more services at home, personalization will eventually enter the Internet of Things. In addition to seeing offers on search engines or shopping platforms, we will also see them on our thermostats and doorbell cameras. However, some legislation will be passed, and we will be able to repeal it. This will create an interesting dichotomy - people who have extremely personal experiences and those who don’t. This will have an interesting impact on how we, as marketers, can reach new consumers. "

6. Chat robots enhance the shopping experience.
Chat robots interact with online shoppers in a similar way to a trading partner in a store. Today’s buyer wants to be able to find and buy a product in just a few clicks, and if they can’t, they get frustrated. Here, chatbot can intervene and save sales.

Experts predict that in 2020. 80% of companies will use chat robots.

Shane Barker, founder and CEO of the e-commerce thought leadership blog shanebarker.com/blog posits:

“Chat robots today are a rage in customer support. However, I think they will drastically change the way people shop online. They will become one of the most important marketing tools. Self-service kiosks are likely to become commonplace in the retail space, and marketing in stores will increase. ”

Duran Inci, CEO of Optimum7, sees chat robots becoming increasingly adaptable to improve the customer experience:

“In the same way, chat robots are becoming more intuitive, so I think personal shopping assistant robots will become more prevalent online, using previous data to predict new products that you will like. Similar to Amazon's offers for similar products. "

7. Mobile shopping is still moving.
Mobile shopping allows customers to shop from anywhere, which is vital in today’s world. However, if your email A shopping site is not sensitive on a mobile phone or through web applications, you will miss out on great opportunities. Buyers who are mobile users want the added convenience and ability to pay digitally.

2019 Statista estimated that by 2021. End 73 percent. E-commerce will be sold on a mobile device.

Corey Dubeau, vice president of marketing for Northern Commerce, is one of many who believe that "better quality and more integration of mobile payments" is the rapporteur for change in 2020.

8. More payment methods.
Customers have individual payment method needs, but they can cancel a potential sale if the e-commerce site is unable to pay as they wish. The wide variety of payment methods on offer is a good way to increase your conversion rate on mobile devices. Also, if customers can save their payment information on your site, they will be able to pay even faster the next time they make a purchase.

Joe Chilson, chief writer and chief accountant at 1Digital Agency, sees the centralization of payments also making progress in 2020:

“Think of how easy it would be to buy a product on any website if you could simply give them a unique ID when paying. This unique ID would be used for a centralized wallet service that securely stores all of your payment information

10. Customers respond to the video.
The video proved to be a great way to attract customers in 2019, and it will be gone soon. Creating videos for your website is a great way to instantly grab and attract a customer and inform them about your product or service.

Ron Smith, editor-in-chief of The Digital Outdoor, discusses how videos can be used to educate customers:

“I see webcasts and short video content being used to increase buyers’ ability to learn how to email. Branded products and services are a solution, challenge, or problem that a buyer wants to answer. Along with these two forms of content creation, technology is emerging that allows microeconomic monitoring of viewer engagement ... ”

Shane Barker also emphasizes the importance of:

"The importance of videos cannot be underestimated. Videos can help you explain and present your products better than images. You should consider adding videos of your products to your email. In the store. "

11. Subscription customers come back.
Nowadays, there are all kinds of accounts and their convenience is attractive to the users. For companies, subscription services provide a way to plan inventory and sales that are already locked.

David Zimmerman, director of e-commerce solutions at Kensium, still predicts that "more companies will offer subscription services or monthly payment options for larger purchases in the coming years."

12. Sustainability is becoming increasingly important.
Consumers and businesses are increasingly aware of the environment. As a result, consumers are more aware of their place of shopping, its environmental impact and the associated consequences.

One survey found that 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted less packaging.

Many companies are finding ways to be greener, where possible, without paper, using biodegradable packaging and using recyclable stocks.

13. Businesses should optimize digital conversion strategy.
Attracting potential customers to your site is one task, but another is to get them to convert. 2020 Businesses strive to improve conversion rates by optimizing their product pages. Multi-channel sales are also another way to get conversions, both through Facebook and Google shopping ads.

Scott Ginsberg, Metric Digital's content manager, adds:

“More and more brands are competing for the same eyes. The Facebook algorithm rewards video- and motion-based creativity that is more likely to quickly engage your audience. And customers are also more demanding, impatient and curious than ever before. Make sure you understand the creativity of performance ads, which not only looks great but also drives conversions. Using these channels wisely is the best way to make sure your brand stands out in an ever-changing digital marketing environment. ”

14. B2B is growing ... and changing.
If you’re ever worried about B2B going out of style, don’t be afraid. It is expected that in 2021. The global number of B2B e-commerce companies will reach 1.1 trillion.

Forrester predicts that by 2020. Nearly half of all adults will be Millennials, which also means an increase in Millennial B2B buyers. Both of these audiences want to be able to easily research their needs and related products without talking to vendors.

B2B el. Trademarks strive to meet these needs. Connie Wong, Head of Marketing at Silk Software, talks about this transition:

"The number of orders that only need to be submitted by fax or phone calls is declining. More and more companies are beginning to appreciate the value of online customer service. By automating these tasks through your email. On a commerce site, teams refuse to spend most of their time posting emails. Mail spreadsheets or hard copy forms to process. Instead, they focus on what matters most: communicating with customers, giving them a great customer experience, and building ongoing relationships with customers. ”

返回網誌